Everdene Consulting

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market development

Everdene Consulting specializes in market development and value chain analysis. We believe entrepreneurialism is one of the most powerful forces in reducing poverty across the globe. In our experience, working with suppliers to improve their business practices, products and services, and market them effectively can bring dramatic social as well as economic benefits. Are you establishing a new market development program, or seeking new ways to overcome challenges in an existing program? We can help. EC advises a strategic approach that identifies how you can best use limited resources on high-impact interventions that grow dynamic small and medium enterprises and create sustainable, pro-poor market systems.

How We Work. We examine industries for value potential and identify leverage points to upgrade promising market players. Our goal is to help you design interventions that improve your target clients’ ability to participate in their domestic marketplace and in export trade. We always consider culture, gender roles and other social dynamics as well as market issues of supply and demand and the regional trade context. Our services include:

Program Design and Evaluation

Igor Naumovski

We help you select value chains with profit potential, leveraging opportunities to raise incomes at the production and distribution levels. We help you build alliances and partnerships, train staff and project clients, develop logical frameworks, and implement systems to better achieve, measure and report on performance. We draw on industry best practices and a careful custom assessment to ensure your programs reach scale and commercial sustainability.

Adult Education and Facilitation
We provide dynamic training to organizations in a cross-cultural learning environment with participants who speak English or are learning through translation. We favor an accessible, plain language approach that emphasizes learner participation and dialogue. We have created curricula for market development, local procurement and business development services for small and medium enterprises (SMEs) and can meet your curriculum development needs.

Technical Writing
We provide technical writing services to craft reliable and persuasive professional documents. From how-to manuals to executive presentations, websites to brochures, curriculum modules to donor reports, we can help you present information that is clear, compelling and attractive.

Project Management
We can help you organize and stage the implementation of your program, policy or new initiative. We help you create an implementation framework that is strategic, realistic, measurable and achievable within a set timeframe. By establishing milestones, individual work plans, reporting mechanisms and an effective communications platform, you can be confident that implementation will be on time and on budget.

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Read Everdene Consulting's take on global sustainable supply chain and market development issues in the Everdene Blog

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Latest Industry News

Greenpeace urges Facebook to dump coal power

Greenpeace International executive director Kumi Naidoo says Facebook faces risks to its reputation and its bottom line. Photo credit: Greenpeace/Kristian Buus.

A data center in Prineville, Ore., is at the heart of a campaign waged by Greenpeace u rging Facebook to lessen its environmental impacts .
The environmental group, along with about 500,000 Facebook users, is pressing Palo Alto, Calif.-based Facebook to switch to 100 percent renewable power to run its data centers. The Prineville facility—slated to be operational in 2011—would be powered by Portland-based utility PacificCorp, which Greenpeace says is powered disproportionately by coal.
In a letter to Facebook CEO Mark Zuckerberg dated Sept. 1, Greenpeace International executive director Kumi Naidoo said Facebook has “an essential role to play in helping to drive the deployment of renewable energy sources,” and that ignoring the company’s environmental impacts poses a risk to “its reputation and financial health.”
The organization says Facebook should commit to phasing out using coal-fired electricity to run its data centers; advocate for government policies that support renewable energy; and disclose its greenhouse gas emissions. Plus, Facebook should share its environmental policy on its website, Naidoo wrote.
Facebook broke ground on the Prineville facility—its first company-built data center—in January. In August, it announced it was doubling the size of the project to more than 300,000 square feet to accommodate the rapid growth of its membership, which now numbers more than 500 million people worldwide. The company has highlighted the energy efficiency of the facility’s design, which includes an evaporative cooling system, and says it selected the Oregon site in part because the dry, temperate climate would contribute to the center’s efficiency.
Facebook isn’t the only target of Greenpeace’s IT energy reduction efforts. In 2009, the organzation launched the Cool IT Challenge, to push tech companies to reduce their environmental impacts.
By the Numbers

Paul Hawken

Earlier this year, at the Sustainable Industries Economic Forum, Paul Hawken challenged us to take a look at the use of the gross domestic product (GDP) as a measure of the vitality of the world economy. After looking at some alternatives to the GDP, we drew the following comparison of two countries at different ends of the spectrum.